Saj Mack Imats Atlanta Demo. Model: Maryum Rabia

I received the honour of being a speaker and demo artist at the first IMATS Atlanta 2018. I couldn’t have been more thrilled to be a participant!

For my demo, I immediately thought about doing one of my creative over the top ideas, because after all it’s an expo! We’re all here to see the magic and the fantasy. But the more I thought about it, the more I felt that it would be a disservice to the artist and students who would be present. Sure I can show you how I create a super fantasy avant garde look but how will that serve you and your needs? especially the needs of our market? and that is what I wanted to cater to.

I decided on the demo being Beyond Basic Beauty. Showcasing the beginning of developing a clean commercial beauty look and working it towards a little editorial pizazz, for the IMATS of course :).

I really loved the end result and I hope I’ll be able to re create it soon for a beauty story.

Special thank you to my amazing assistant Ashley Langs who helped me not be nervous or deliver an IMATS baby, although that would have been a story for the books.